Ancillary Tasks - Conventions of album adverts

Conventions of album adverts

Before I start to think about making an album advert, I need to find out what the main conventions of album adverts were.

·        -  The main image is normally the focal point  on the album advert and should follow the same theme as the digipak cover, sometimes copying it completely. This is usually because the photos will be taken on similar types of photo shoots.

·        -  The digipak/album cover will also have a very similar colour scheme so everyone knows that the two link together.

·        -  Adverts generally have a list that shows what the album includes, sometimes other music artist’s names who feature in songs, other tracks on the album or bonus features.

·       -   Includes the artist’s website address

·       -   It may include the record label

·       -   The album advert might have tour information

·        -  Might tell the reader where you can buy or download the album

·        -  The date of release should be clearly shown

·        -  Sometimes they have positive comments or reviews in a small print at the bottom

·        -  Big bold titles (artists name and song title)

·        - There should be a linking style throughout the whole album advert and digipak